Visitor satisfaction survey results for the Municipality of Cerklje na Gorenjskem

VISITOR SURVEY

1. Where have you travelled to our destination from?

□ from home – please state your place of residence or the distance in km from your home to us _______________

□ from another destination – please state the name of the destination or the distance in km from that destination to us ________________

2. Which form of transport have you used / will you use during your stay with us?

□ bicycle

□ local public transport (bus, train …)

□ I will walk

□ other (car, organised coach transport, taxi …)

3. Is this your first visit to our destination?

□ yes □ no

If not, how many times have you visited us in the last five years?________

4. What is your main reason for coming to our destination?

□ visiting the main sights

□ visiting friends or relatives

□ business visit

□ other: _________________________________________________________________________________

5. What will your main activities in our destination be (list the main 3)?

1. _______________
2. _______________
3. _______________

6. Did you stay overnight with us?

□ yes □ no

If yes, how much did you (or will you) spend per person per day during your stay? (include the cost of accommodation, transport within the destination, food and drink, shopping and entertainment)

□ < €50

□ €50–100

□ €100–200

□ €200–300

□ €300–400

□ > €400

If not, how much did you (or will you) spend per person today? (include transport within the destination, food and drink, shopping and entertainment)

□ < €25

□ €25–50

□ €50–100

□ €100–200

□ > €200

7. Where are you heading next?

□ I am returning home

□ I will also visit the following destinations (please specify): ___________________________ ______________

8. Are you aware of our efforts and initiatives to develop sustainable tourism?

□ yes □ no

Please give an example: _______________________________

9. Overall, I am satisfied with my visit to the destination.

RESULTS:

1. Where have you travelled to our destination from?

Indicator: the average distance travelled by tourists to or from home, or the average distance travelled from the previous destination to the current one.

209 respondents came to our destination from home and 11 from other destinations. The average distance visitors travel to reach us is 42 kilometres.

2. Which form of transport have you used / will you use during your stay with us?

Indicator: the percentage of visitors who use local/public transport or soft mobility to get around the destination.

59.9% of visitors use local/public transport or soft mobility (bicycle, local public transport and walking).

3. Is this your first visit to our destination? If not, how many times have you visited us in the last five years?

Indicator: the percentage of returning/repeat visitors over a five-year period.

For 65 (31.1%) of the visitors surveyed this was their first visit to the destination, while 144 (68.9%) had visited the destination more than once.

4. What is your main reason for coming to our destination?

Indicator: the main reasons for coming to the destination.

5. What will your main activities in our destination be?

Indicator: the main activities in the destination.

The visitors surveyed each listed three activities in the destination. 15.1% of visitors wrote that their main activity would be walking, 15.5% sightseeing, 0.4% a meeting, 10.7% food and drink, 13.8% cycling, 5.7% visiting someone, 0.4% paragliding, 2.2% skiing, 6.7% hiking, 9.6% socialising, 2.6% recreation, 2.2% a fair, 4.8% culture, 1.1% nature, 0.9% shopping, 2.2% Krvavec, 1.7% entertainment, 0.9% each for an excursion, running and dancing, 0.4% each for climbing and horse riding, and 0.9% business.

The combinations of three main activities mentioned most often by the visitors surveyed were sightseeing, cycling and food and drink, and sightseeing, walking and food and drink.

6. Did you stay overnight with us? If yes, how much did you (or will you) spend per person per day during your stay? If not, how much did you (or will you) spend per person today?

Indicator: daily spending per tourist and daily spending per day visitor.

82.9% of the visitors surveyed did not stay overnight in the destination, while 34 (17.1%) did.

Of the day visitors, 28.6% spent less than €25, 57.2% between €25 and €50, 11.8% between €50 and €100, 1.2% between €100 and €200, and 1.3% more than €200.

Of the overnight visitors, 42.4% spent less than €50, 45.5% between €50 and €100 and 12.1% between €100 and €200, while 0% spent between €200 and €300, between €300 and €400 or more than €400.

7. Where are you heading next?

Indicator: visitor tourism flows.

83.6% of the visitors surveyed headed back home, while 16.4% travelled on.

8. Are you aware of our efforts and initiatives to develop sustainable tourism?

Indicator: the percentage of visitors who say they are aware of the destination’s sustainability efforts.

91.8% of the visitors surveyed are aware of the efforts and initiatives to develop sustainable tourism, while 8.2% are not. Visitors mentioned waste separation, non-polluting means of transport and saving water.

9. Overall, I am satisfied with my visit to the destination.

Indicator: the percentage of visitors who are satisfied with their overall experience of the destination.

Count as visitors satisfied with their experience those who answered 4 or 5. In addition, when submitting the application for assessment, state separately how many people answered 5 and how many answered 4.

Of the visitors surveyed, 35.9% chose ‘I strongly agree’, 55.4% ‘I agree’, 7.7% ‘I am undecided’, 1% ‘I disagree’ and 0% ‘I strongly disagree’.