In cooperation with its partners, the Cerklje Tourism Board has successfully run study tours for foreign journalists from Croatia, Hungary, Bosnia and Herzegovina, and Serbia. The journalists visited many Slovenian destinations, including Krvavec, and wrote enthusiastically about their experiences in various media in their home countries. The results of these visits confirm how valuable projects of this kind are for promoting Slovenian tourism.
Key topics and articles
Croatia:
In their articles, Croatian journalists praised the diversity of Slovenian destinations, from skiing on Krvavec to the magical atmosphere of Kranjska Gora and Golte. In articles published on popular portals such as It Girl, Diva and Underdreamskies, they particularly highlighted Slovenia's natural beauty, active holidays and food and drink:
- Slovenia: 4 days 2024 (opens in a new tab)
- Active winter magic (opens in a new tab)
- Attractive Slovenian ski resorts (opens in a new tab)
- Four popular Slovenian ski resorts (opens in a new tab)
Hungary:
Hungarian journalists explored Slovenian ski resorts such as Krvavec and Golte, as well as the cultural heritage of Maribor. They emphasised how easy Slovenia is to reach and its combination of skiing and cultural experiences, writing about this on portals such as Turizmusonline and Roadster:
- Slovenia's ski paradises (opens in a new tab)
- The cultural heritage of Maribor (opens in a new tab)
- Skiing in Slovenia (opens in a new tab)
- Slovenia on Instagram (opens in a new tab)
Bosnia and Herzegovina:
Articles from Bosnia and Herzegovina highlighted Slovenia's proximity and the opportunities it offers for an active winter holiday. Among the most widely read were pieces on the portals Nezavisne, Bljesak.info and Klix:
- Skiing in the Alps (opens in a new tab)
- A winter straight out of a film (opens in a new tab)
- Winter magic in Slovenia (opens in a new tab)
Serbia:
Serbian journalists praised Slovenia as an attractive winter destination for families, skiers and nature lovers. Their articles on the portals Mondo, Kurir and Dnevno reached a wide readership:
- Winter holidays in Slovenia (opens in a new tab)
- A winter break in Slovenia (opens in a new tab)
- I visited four ski resorts (opens in a new tab)
Promoting Slovenia as a winter destination
The articles published in respected media in four countries made an important contribution to promoting Slovenia as an attractive winter destination. Krvavec, one of the key stops on the study tours, was highlighted as a top-class ski resort with excellent infrastructure, wonderful views and opportunities for night sledging.
Activities of this kind show how important cooperation with the media is in raising Slovenia's profile. The Cerklje Tourism Board will continue its efforts to attract the attention of international journalists and to strengthen the reputation of our area abroad.
